Visual storytelling,
supported by data.

We are an influencer marketing agency building scroll-stopping campaigns for Africa's most ambitious brands. We pair a data-driven strategy with the continent's sharpest creator network. From a single hero post to a year-long always-on programme through the Squads we build.

The Approach

A method built for African nuance.

Strategy & predictive planning

We define the brief, audience and KPIs, then model expected reach, EMV and engagement before a single creator is briefed.

The army & amplifier model

A small cast of hero voices, multiplied by a wider tribe of niche creators. The structure that delivers both feed presence and depth.

Production & activation

From content briefs and shot lists to flighting calendars. Every asset is reviewed against the brand's guardrails before going live.

Real-time optimisation

Live performance dashboards from day one. We don't wait until the wash-up to make a campaign work harder.

Reporting that earns the next brief

Reach, EMV, ER, sentiment and the so-what. A post-campaign read-out built for the boardroom, not just the marketing team.

Years building
creator-led campaign

14k

Vetted creators in our
independent network

230+

Campaigns delivered
across Africa

Average earned media
value vs. paid spend

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An independent tribe of creators, from 2K to 2M.

Our network spans every major African market: from nano-creators with hyper-engaged niche audiences to the household names you already follow. We don't spam our tribe with mismatched briefs, they are selected based on their current content/lifestyle matching the campaigns.

If you make work that earns attention, feed-stopping posts, video that moves, photography that lingers, then there's a seat at the table.

The Africa Creator Festival returns this September.

Now in its fourth year, ACF is the continent's gathering for the people building the creator economy, with creators, brands, platforms and the agencies behind it all. After a sold-out Sports Summit at Nike Shapa Soweto, the main festival lands on 5 September 2026.